A D2C brand running its whole operation on CuroBrand.
HairOriginals (hairoriginals.com) sells human-hair extensions and wigs direct to consumers — on its own storefront, on India's biggest marketplaces, through at-home trials and to salon partners in bulk. All of it runs on CuroBrand.
The stack in production
Six module groups, one operation.
A customer might discover the brand on Instagram, book an at-home trial, buy at the rep's visit, reorder on the webstore and be serviced by a partner salon — and to the business it is one record, one stock pool and one set of books.
Storefront & marketplaces
Orders from the brand's own webstore and marketplace listings flow into one order book, with catalogue and stock pushed from a single item master.
Home Trial & field teams
Field reps run at-home trials on the CuroBrand rep app — serviceability checks, visit scheduling, live catalogue, and orders punched at the customer's doorstep.
Point of Sale
B2B and salon-partner counter sales ring through CuroBrand POS with credit accounts and GST billing, landing in the same ledger as every online order.
Marketing & messaging
WhatsApp and DLT-compliant SMS journeys — trial follow-ups, order updates, win-back campaigns — segmented on live purchase history.
Logistics & fulfilment
Courier booking, label printing, tracking and COD reconciliation from the order screen, including returns handling.
ERP & reports
Every channel posts to one set of books. Daily reports tie the tills, the marketplaces and the webstore out to the ledger.
Why this matters
The alternative was six tools and a spreadsheet.
Before a suite like this, an omnichannel D2C brand runs a storefront platform, a marketplace panel per channel, a courier dashboard, a bulk-messaging reseller, a POS and an accounting package — and someone re-keys data between all of them. Every module HairOriginals switched on replaced one of those seams.
No re-keying
Orders, stock and payments move between modules as records, not exports.
One customer, everywhere
Trial, webstore and partner-counter purchases build one history and one loyalty balance.
Books that tie out
Every channel posts to the ledger as it sells — month-end is a report, not a reconciliation project.
Want your operation to run like this?
We'll map your channels and workflows to the suite in a working session — on your real numbers, not slides.